Ordinary to


“It is clear within the first few pages that Bryan is passionate about making customer service great again! This is a book packed full of stories and real facts that sell all of the insights shared. I loved it."


 - Gavin Scott, #1 Amazon Best  Selling CX Author of Finding Gold Dust: How to Create Exceptional Customer Experiences


Tune into the most definitive customer experience podcast!


The MUST-HAVE book for taking customer service from good to great!


It is with great honor and humility that Bryan Horn has been dubbed a customer service "superhero" by Christopher Brooks, host of the Clientship CX podcast Customer Experience Superheros. 

Click here to listen to this amazing and insightful podcast!


What people are saying

"Bryan has created a thought-provoking take on how to enhance the experience for the most powerful person on the
planet—the customer. Reading this work reminds us of the power of the golden rule.”

Trevor Flisowski

Corporate Trainer & Sales Professional

“Bryan breaks down the negative impact that a lack of care for employees can lead to a toxic environment that invariably affects external customers and the business’ bottom-line. Bryan demonstrates how

sales will increase when employees are empowered to exceed customers’

Yvonne Jones

Personal Business Coach, Founder of

50 and Wiser Coaching

“Bryan’s wealth of experience provides practical and timeless advice to not only convince customers you want their business today, but you also want that customer to come back again and again. Inspiring for all companies, regardless of product,
service, or industry. Culture changing!”

David Kitchen
Government & Public Sector HR Director

“You can feel the genuine
importance of this topic from Bryan
and how he is on a mission to eradicate
bad customer service. There is a great deal
of wisdom and common sense in this
book. But what sets Bryan apart is the practical advice for implementing the ideas offered. He offers important messages that make the customer’s experience the mission of your business.” 

Jeff Sheehan

Author of The Customer Experience Handbook, CX Advisor to KBC Bank Ireland

“Bryan takes a straightforward approach to customer service that can change
both your employee culture and customer experience. Set yourself apart by
starting in house and use Bryan's advice!

Meghan Cherie McFall

Co-Founder, Blue Ocean Wealth Management

"Bryan sets business' apart on a path of relatable stories and applicable methodologies to bring decency back to business environments! Bryan illustrates some of the craziness that drives business and that basic common sense should be the mantra."

Jim Lally

President & Founder, Anaco Financial Group

bryan's books

Bryan is proud to have worked with:

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Let’s Connect

Bryan welcomes your thoughts about his books or program. Bryan will personally respond within 24 hours.

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